Fly Me Away

Hey readers, today is the 1-year anniversary of Accidental Mysteries. It started by simply trying to teach myself a bit more about social media... blogs, Facebook, Twitter, etc.? In one year I have made a lot of friends—and to each one of you who read my daily posts I thank you. Each day, I try to give you something as good or better than the day before. And, to that point, I never want to waste your time. When you click on AM, I want you to come away with something worthwhile—something that might make you smile, or say “wow.”

So, thanks folks! Stay tuned, be a follower, and let’s enjoy the fun.

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I LOVE THIS TV COMMERCIAL FOR AMAZON KINDLE. It was directed by Angela Kohler and Ithyle Griffiths and stars Annie Little who also sang the song “Fly Me Away.” Simple, bright and fun, this is :30 seconds of pure design genius. The pacing, movement and homespun stop-action animated quality attaches itself perfectly to the song. It looks as if all of this was shot from above with the actress and objects laying on the floor.

And as much as I like this spot, I do have to ask myself how much brand recognition is there? I see the Kindle booklet at the beginning and then there is the tag/logo at the end. Is it enough? Does the money put into this spot payoff the brand? What do you think?

“Fly Me Away” is available on Amazon on Annie Little’s EP.